Case Study
Internal Communications for Business Transformation
A large Indian aviation company, in the process of a business transformation, sought a robust solution to streamline internal communications. With a large workforce dispersed globally and often on the move, they needed an efficient system to deliver critical messages and create a platform for two-way communication.
The Challenge
The key issue faced was the lack of efficient communication between leadership and employees. It was clear that an upgraded communication strategy was needed to build trust in a time of change—one that could bridge geographical and technological gaps while also aligning with the organisation’s broader goals.
The Strategy
With several tech solutions available, the organisation selected Workplace by Meta as its communication platform. Allcap Communications was brought in as an embedded agency to design and execute all content under the direction of the internal HR team.
Allcap Communications built a specialised team to deliver the client’s needs with speed, accuracy, and creativity across the following objectives:
- Create two-way communication between employees and the management
- Unite a geographically diverse population in a single space, the digital ‘workplace’
- Manage sentiment during the time of transition
- Modernise communication
- Digitise and centralise functionally critical information
Implementation
Workplace soon replaced existing tools such as in-house magazines, email blasts, physical files, posters, and even WhatsApp. Here’s how the new system was rolled out:
Key Content
The Internal Communications posts revolved around but were not limited to:
- Policy changes and other recognition initiatives
- Senior management communications
- Employee enrichment and learning programmes
- Organisation restructuring information
Key Responsibilities
The team deployed by Allcap Communications collated information from various stakeholders, wrote content, and designed creatives as needed, and then posted them on relevant groups.
Results
An agency’s capabilities embedded in the HR department create powerful communication possibilities. Though the initial engagement was designed to be for three months, the success of the model has seen Allcap’s contract extended for over two years—and counting. This is what created wide adoption of the platform across the organisation:
- Steady stream of updates directly from major organisational desks
- Functional use by teams for training, dissemination of documents, and more
- Important events organised by the organisation that saw active participation of all employees
- Prompt answers to queries posted by employees
- Regular channel for employee recognition and enrichment
By implementing a digital communications tool and aligning it with the organisation’s transformation efforts, Allcap Communications successfully built an interactive and real-time communication system that fostered collaboration and connections while also reinforcing transparency. Allcap’s approach and efforts exemplify how modern tools and a strategic approach to Internal Communications can drive transformation.
Does your organisation have internal communications needs? Allcap can help!